A large crowd on Friday night witnessed the artful lighting of the main body of the old Sears Crosstown building.

Scores of cars pulled into the parking lot on Cleveland near North Parkway for a different kind of tailgating event.

Nearly 300 windows form a large grid on the south side of the vacant building. About 40 windows in the middle were used by artist Robin Salant as a canvas for her colorful, moving light, all to the delight of onlookers.

Next, eyes will turn to the art deco tower at the front of the 1.4 million-square-foot building.

Salant will light its windows with moving color starting at 8:30 p.m. on Oct. 22.

She won a Crosstown Arts commission in a MemFEAST event to create art that brings attention to the planned redevelopment of the long-vacant building.

Flipping the switch on the tower lights will be part of another event at Cleveland at North Parkway on Oct. 22.